AuPairWorld: Business Model

Combining effective search functionality and comprehensive information resources, the AuPairWorld website lets families and young people make contact and organise an au pair stay – simply, safely and directly.

A young woman with child smiling

How it works

AuPairWorld offers au pairs and host families the possibility to search for each other using simple, specially designed web-based tools. After registering and establishing a profile, users receive suggestions of matching profiles according to their personal search criteria. Using the AuPairWorld message system, they can establish initial contact with their favourite candidates.

As soon as they wish to exchange personal messages and contact details, the host family can decide to become a Premium Member to enable this functionality. Premium Membership options are available starting at € 39.90. Premium Membership plans end automatically with the conclusion of the selected period and do not need to be cancelled. As host families are the purchasers of the Premium Membership, au pairs are able to use the searching functionality of AuPairWorld without charge. 

Once au pairs and host families have found each other, they can get to know each other better using their personal contact details. They can also start organising the au pair stay making use of the extensive range of resources assembled on the AuPairWorld site. These include detailed information on the specific requirements in different host countries, sample au pair contracts, in-depth articles and personal support from the AuPairWorld staff and tips and advice from the accumulated experience of thousands of au pairs and host families.

How it works steps


What AuPairWorld provides

  • The largest number of currently searching au pairs and host families worldwide and thus a high probabilty of finding the right au pair or host family.
  • EasyFind functionality that matches users' personal search criteria and proposes promising matches to au pairs and host families.
  • A “Daily Update” that informs users  by e-mail about newly received registrations that match their search criteria.
  • High-quality, up-to-date profiles from actively searching au pairs and host families. Older profiles are automatically deleted to ensure relevant results and for reasons of security and data protection. All profiles are checked by AuPairWorld using automatic tools and individual review techniques.
  • Comprehensive, up-to-date information on the au pair stay in 23 host countries – available around the clock and in five languages.
  • Personalised customer service by phone or e-mail in five different languages.

Why more and more users are choosing AuPairWorld

  • Because au pairs and host families control the process for themselves and make their own choices.
  • Because of the exceptional selection of profiles. 
  • Because of the excellent value (au pairs typically can use the website for free, host families obtain one of the Premium options).
  • Because of the au pair philosophy that lies at the heart of the AuPairWorld, which as a company has been exclusively dedicated to the au pair sector for almost 20 years.